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Design: the social context

The ways of representing information and content are increasingly dominated by the interactive technologies of digital media. Today design professionals must navigate the constantly changing world of digital technology in order to give consumers a positive aesthetic experience. This interview…

Design cannot be frictionless

Designers have an important role in the streamlining of communication. A badly designed message does not reach its target group. The designer acts in the interest of the customer by making the design and production process more efficient, while at…

Original Proforma brochure for Purup Electronics

Back in 1988, the Danish company Purup Electronics was one of the world’s leading manufacturers of laser based typesetting system. PE Proforma was announced as the first typeface design exclusively for forms.